I went to the #REBCOC at the Blue Beet in Orange County and the place was full. Looking at the session board that was full of great topics, I knew it would be a great day; Twitter, video, blogging, SEO, WordPress, Facebook, and just about anything you can think of around social media 2.0. Here is a recap and the major take-aways of the day.

The opening keynote was done by Jim Marks who did a fantastic job, even with a few broken ribs; something about a wench, some rope and a bunch of guys, but no, really it was from a sailing accident. If I had to break down what he said into one word it would be – CONVERSATION.

Went to a session on WordPress led by Eric Stegeman who went over the basics of WordPress.com versus WordPress.org. In a nut shell – .com is easy but less control and .org is hard but lots of control. The class was only an hour and he could have done a couple of hours on each. This blog is run on wordpress.org so I must have learned a few things.

The next session was on video and what is happening with it on the internet. Video is big! The two guys leading this were Morgan Brown and Derek Overbey. Video is a great way to create content and get it up quick. Your video does not have to be polished and perfect but it should communicate a point of view and provide value. I am going to get a FLIP camera for sure.

There was a break for lunch, had pizza and if you follow me on Twitter, you might already know this (a little twitter humor). Now to session three, this was on SEO and was kicked off by Jim Marks and a person from Zillow (I did not get his name – email me and I will edit). There are two ways to get SEO traffic, either on-site (content on your blog) or off-site (links). A lot of jargon was tossed at this session – longtail, shortail, llink-backs, permalinks, google-juice, i-frames, and this list goes on. I could use a lot more time in learning about SEO.

After this I had to leave the event although there were two more sessions to follow. I learned a lot and still could spend many more hours on almost every topic that was put up on the board at #REBOCOC. There was a lot of knowledge given out and it was given absolutely free. Nothing was sold, no tapes, no web-sites, no books, nothing. If you want to learn more about real estate and social media I would suggest you attend the next Real Estate Barcamp and be ready to get social.