Just finished this book by Frank J. Rumbauskas Jr. and I would recomend this to anyone in sales. It brings many ideas and a new outlook on marketing that is a must for sales today.

If you are in sales, you need to answer yes to these questions:

Do you have a web page?
Do you use email to communitcate to the masses?
Are you staying in contact with your entire database?

These questions and more are covered in this book.

Get more information at http://www.nevercoldcall.typepad.com/